Visibility of PM Najib’s 100 days in office: a framing approach of his political branding identity

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Visibility of PM Najib’s 100 days in office: a framing approach of his political branding identity

Political branding is gaining its popularity as it is competitive in terms of voters’ market. With the involvement of consumer or voters’ choices, the branding principles have been practically functional. This paper examined four main newspapers identifying the visibility of political branding attri...

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Bibliographic Details
Main Authors:	Yuslinda Mat Yassin, Hasmah Zanuddin
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysian 2012
Online Access:	http://journalarticle.ukm.my/5872/ http://journalarticle.ukm.my/5872/1/V28_2_151-172.pdf

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