Environmentally conscious behavior among Malaysians consumers: an empirical analysis

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Environmentally conscious behavior among Malaysians consumers: an empirical analysis

This paper aims to investigate the influence of demographic and psychographicv variables on environmentally conscious cosumer behavior (ECCB)v in the context of Malaysian consumers. A survey was developed and administered. generating a total sample of 319 respondents across the country. The prelimin...

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Bibliographic Details
Main Authors:	Zuraidah Ramly, Nor Hashima Hashim, Wan Kalthom Yahya, Siti Aishah Mohamad
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2012
Online Access:	http://journalarticle.ukm.my/5808/ http://journalarticle.ukm.my/5808/1/1226-2356-1-SM.pdf

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