Using conjoint analysis to study consumers choice of supermarkets.

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Using conjoint analysis to study consumers choice of supermarkets.

This paper applied conjoint analysis to investigate the relative importance of supermarket attributes and part-worth utilities of attribute levels that affect consumer choice of supermakets. A study was carried out on consumers working at the Penang free industrial zone factories. The attributes ide...

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Bibliographic Details
Main Authors:	Yen, Siew Hwa, Cheah, Hoay Chin
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2012
Online Access:	http://journalarticle.ukm.my/5451/ http://journalarticle.ukm.my/5451/1/886-1683-1-SM.pdf

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