Agricultural radio talks and drama: Malaysia early development experience
Agricultural broadcast has played a vital role towards Malaysian agricultural development. The article discusses the use of radio talks and dramas in developing the agricultural industry in Malaysia. The study applied qualitative method, namely document analysis, in-depth interview and content a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysian
2012
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| Online Access: | http://journalarticle.ukm.my/5342/ http://journalarticle.ukm.my/5342/1/V28_1_77-88.pdf |
| _version_ | 1848810796257116160 |
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| author | Fadzilah Yusof, Faridah Ibrahim, Wan Amizah, WM |
| author_facet | Fadzilah Yusof, Faridah Ibrahim, Wan Amizah, WM |
| author_sort | Fadzilah Yusof, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | Agricultural broadcast has played a vital role towards Malaysian
agricultural development. The article discusses the use of radio talks
and dramas in developing the agricultural industry in Malaysia.
The study applied qualitative method, namely document analysis,
in-depth interview and content analysis of radio dramas such as
Kebun Pak Awang (Pak Awang’s Garden) and Kemajuan Kampung
(Village’s Progress). The study found that in the early years,
agricultural extension services are limited through agricultural
agencies which serve the needs of colonials on commodity plantation
such as rubber, cocoa and pepper. Government development
plans and strategies were inserted within the radio drama, talk or
entertainments to gain peoples interest and collaboration. After the
independence of Malaysia the agencies responsibilities were widen
to help rural peasants to improve their yields by using technologies
and new breeds in their fields. |
| first_indexed | 2025-11-14T23:36:12Z |
| format | Article |
| id | oai:generic.eprints.org:5342 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T23:36:12Z |
| publishDate | 2012 |
| publisher | Universiti Kebangsaan Malaysian |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:53422016-12-14T06:38:10Z http://journalarticle.ukm.my/5342/ Agricultural radio talks and drama: Malaysia early development experience Fadzilah Yusof, Faridah Ibrahim, Wan Amizah, WM Agricultural broadcast has played a vital role towards Malaysian agricultural development. The article discusses the use of radio talks and dramas in developing the agricultural industry in Malaysia. The study applied qualitative method, namely document analysis, in-depth interview and content analysis of radio dramas such as Kebun Pak Awang (Pak Awang’s Garden) and Kemajuan Kampung (Village’s Progress). The study found that in the early years, agricultural extension services are limited through agricultural agencies which serve the needs of colonials on commodity plantation such as rubber, cocoa and pepper. Government development plans and strategies were inserted within the radio drama, talk or entertainments to gain peoples interest and collaboration. After the independence of Malaysia the agencies responsibilities were widen to help rural peasants to improve their yields by using technologies and new breeds in their fields. Universiti Kebangsaan Malaysian 2012 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/5342/1/V28_1_77-88.pdf Fadzilah Yusof, and Faridah Ibrahim, and Wan Amizah, WM (2012) Agricultural radio talks and drama: Malaysia early development experience. Jurnal Komunikasi ; Malaysian Journal of Communication, 28 (1). pp. 77-88. ISSN 0128-1496 http://www.ukm.my/jkom |
| spellingShingle | Fadzilah Yusof, Faridah Ibrahim, Wan Amizah, WM Agricultural radio talks and drama: Malaysia early development experience |
| title | Agricultural radio talks and drama: Malaysia early development experience |
| title_full | Agricultural radio talks and drama: Malaysia early development experience |
| title_fullStr | Agricultural radio talks and drama: Malaysia early development experience |
| title_full_unstemmed | Agricultural radio talks and drama: Malaysia early development experience |
| title_short | Agricultural radio talks and drama: Malaysia early development experience |
| title_sort | agricultural radio talks and drama: malaysia early development experience |
| url | http://journalarticle.ukm.my/5342/ http://journalarticle.ukm.my/5342/ http://journalarticle.ukm.my/5342/1/V28_1_77-88.pdf |