“Giraffe Language" and "Jackal Language": a study of two opposite communication rituals
This paper refers to the “giraffe language” and “jackal language”, which allude to the “non-violent communication” concept according to Marshall B. Rosenberg. The two languages being discussed describe two different types of rhetoric and, at the same time, two opposite communication/social ritua...
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysian
2012
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| Online Access: | http://journalarticle.ukm.my/5338/ http://journalarticle.ukm.my/5338/1/V28_1_1-16.pdf |
| _version_ | 1848810789675204608 |
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| author | Longina Strumska, |
| author_facet | Longina Strumska, |
| author_sort | Longina Strumska, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | This paper refers to the “giraffe language” and “jackal language”,
which allude to the “non-violent communication” concept according
to Marshall B. Rosenberg. The two languages being discussed
describe two different types of rhetoric and, at the same time,
two opposite communication/social rituals used by people in their
everyday life and also in the mass media, and omnipresent in the
advertisement. The paper tries to draw attention that contemporary
media is based on “jackal language” (often strongly rooted in our
culture and mentality) being a language of violence, blocking
empathy and stimulating conflicts and tension in interpersonal
communication and relationships). Unfortunately media makes a
tremendous impact on the customers (especially on young people).
This paper aims to propagate and encourage using the “giraffe
language” described as the language of love, understanding and
clemency. The ‘giraffe language’ encourages constructive, matterof-
fact and unbiased communication. A long giraffe’s neck became its symbol - a metaphor of perfect (objectivity) communication. |
| first_indexed | 2025-11-14T23:36:05Z |
| format | Article |
| id | oai:generic.eprints.org:5338 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T23:36:05Z |
| publishDate | 2012 |
| publisher | Universiti Kebangsaan Malaysian |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:53382016-12-14T06:38:09Z http://journalarticle.ukm.my/5338/ “Giraffe Language" and "Jackal Language": a study of two opposite communication rituals Longina Strumska, This paper refers to the “giraffe language” and “jackal language”, which allude to the “non-violent communication” concept according to Marshall B. Rosenberg. The two languages being discussed describe two different types of rhetoric and, at the same time, two opposite communication/social rituals used by people in their everyday life and also in the mass media, and omnipresent in the advertisement. The paper tries to draw attention that contemporary media is based on “jackal language” (often strongly rooted in our culture and mentality) being a language of violence, blocking empathy and stimulating conflicts and tension in interpersonal communication and relationships). Unfortunately media makes a tremendous impact on the customers (especially on young people). This paper aims to propagate and encourage using the “giraffe language” described as the language of love, understanding and clemency. The ‘giraffe language’ encourages constructive, matterof- fact and unbiased communication. A long giraffe’s neck became its symbol - a metaphor of perfect (objectivity) communication. Universiti Kebangsaan Malaysian 2012 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/5338/1/V28_1_1-16.pdf Longina Strumska, (2012) “Giraffe Language" and "Jackal Language": a study of two opposite communication rituals. Jurnal Komunikasi ; Malaysian Journal of Communication, 28 (1). pp. 1-16. ISSN 0128-1496 http://www.ukm.my/jkom |
| spellingShingle | Longina Strumska, “Giraffe Language" and "Jackal Language": a study of two opposite communication rituals |
| title | “Giraffe Language" and "Jackal Language": a study of two opposite communication rituals |
| title_full | “Giraffe Language" and "Jackal Language": a study of two opposite communication rituals |
| title_fullStr | “Giraffe Language" and "Jackal Language": a study of two opposite communication rituals |
| title_full_unstemmed | “Giraffe Language" and "Jackal Language": a study of two opposite communication rituals |
| title_short | “Giraffe Language" and "Jackal Language": a study of two opposite communication rituals |
| title_sort | “giraffe language" and "jackal language": a study of two opposite communication rituals |
| url | http://journalarticle.ukm.my/5338/ http://journalarticle.ukm.my/5338/ http://journalarticle.ukm.my/5338/1/V28_1_1-16.pdf |