User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style

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User preference modeling for customised dynamic electronic catalogs generation based on web shoppers’ brain hemisphericity/cognitive style

This study examined the impact of online shoppers’ brain hemisphericity/ (cognitive style) on their preference for different aspects of information presentation via electronic catalogs. Two instruments were used to measure participants’ cognitive styles/brain orientations. Pearson’s correlation ndi...

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Bibliographic Details
Main Author:	A.B.M Abdullah
Format:	Article
Language:	English
Published:	Penerbit UKM 2005
Online Access:	http://journalarticle.ukm.my/5002/ http://journalarticle.ukm.my/5002/1/01-_siti_rohaidah.pdf

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