Advertising appeals: a cross-cultural perspective
please refer fulltext
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysian
1985
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| Online Access: | http://journalarticle.ukm.my/4991/ http://journalarticle.ukm.my/4991/1/2%281%29.pdf |
| _version_ | 1848810696139079680 |
|---|---|
| author | Mohamad Md Yusoff, |
| author_facet | Mohamad Md Yusoff, |
| author_sort | Mohamad Md Yusoff, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | please refer fulltext |
| first_indexed | 2025-11-14T23:34:36Z |
| format | Article |
| id | oai:generic.eprints.org:4991 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T23:34:36Z |
| publishDate | 1985 |
| publisher | Universiti Kebangsaan Malaysian |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:49912016-12-14T06:37:28Z http://journalarticle.ukm.my/4991/ Advertising appeals: a cross-cultural perspective Mohamad Md Yusoff, please refer fulltext Universiti Kebangsaan Malaysian 1985 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/4991/1/2%281%29.pdf Mohamad Md Yusoff, (1985) Advertising appeals: a cross-cultural perspective. Jurnal Komunikasi ; Malaysian Journal of Communication, 1 . pp. 21-29. ISSN 0128-1496 http://www.ukm.my/jkom |
| spellingShingle | Mohamad Md Yusoff, Advertising appeals: a cross-cultural perspective |
| title | Advertising appeals: a cross-cultural perspective |
| title_full | Advertising appeals: a cross-cultural perspective |
| title_fullStr | Advertising appeals: a cross-cultural perspective |
| title_full_unstemmed | Advertising appeals: a cross-cultural perspective |
| title_short | Advertising appeals: a cross-cultural perspective |
| title_sort | advertising appeals: a cross-cultural perspective |
| url | http://journalarticle.ukm.my/4991/ http://journalarticle.ukm.my/4991/ http://journalarticle.ukm.my/4991/1/2%281%29.pdf |