Advertising as a means of promotion: its influence and role in modern industrial living

QR Code

Advertising as a means of promotion: its influence and role in modern industrial living

please refer fulltext

Bibliographic Details
Main Author:	Mat Pauzi Abd Rahman
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysian 1989
Online Access:	http://journalarticle.ukm.my/4920/ http://journalarticle.ukm.my/4920/1/9%281%29.pdf

Similar Items

Modernism: The Time of Our Lives
by: Nazzari, Anna
Published: (2016)

Examine the Factors Influencing Brand-switching: the Effects of Advertising and Promotion
by: Luo, Xueling
Published: (2006)

Advertising and promotion: an Islamic perspective
by: Mokhtar, Aida
Published: (2019)

Modern linguistics and its trends
by: Abd. Rahman, Akmal Khuzairy, et al.
Published: (2012)

The impact of Facebook live streaming advertisements on purchase intention
by: Koo, Siew Wah, et al.
Published: (2022)

Advertisements shape our social reality: a study of apple advertisements on promoting PWDs and inclusion
by: Mokhtar, Aida, et al.
Published: (2019)

Modern literature studies and its trends
by: Haji Ibrahim, Majdi, et al.
Published: (2012)

From modernity to memorial: the changing meanings of the 1930s cinema in Nottingham
by: Stubbings, Sarah
Published: (2004)

The Moderator Role of Advertisement in Influencing the Purchasing Intention of Recyclable Product.
by: Fong, Kee Fei
Published: (2015)

Bridging Research Perspectives ‐ Advances in Branding, Advertising and Promotions
by: Sharma, Piyush
Published: (2017)

Making Meaning Together – New approaches to Governance and Community in Modern Democracies
by: Pollard, L., et al.
Published: (2005)

Influencing the mind of the consumers: the role of the law and the regulators in controlling credit advertisement
by: Hassan, Rusni, et al.
Published: (2018)

Influencing the mind of the consumers: the role of the law and the regulators in controlling credit advertisement
by: Hassan, Rusni, et al.
Published: (2019)

Influencing the mind of the consumers: the role of the law and regulators in controlling credit advertisement
by: Illias, Ibtisam@Ilyana, et al.
Published: (2019)

Meanings of old age to the elderly in pondok living arrangement in Malaysia
by: Areff, Nor Aisah, et al.
Published: (2015)

Meaning and value of humor in the lives of elderly Malays in Putrajaya, Malaysia
by: Raja Mohd Khalid, Raja Kamariah
Published: (2013)

Lived meanings of counterfeit branded fashion goods for everyday consumption
by: Rosely, Nurhidayah, et al.
Published: (2024)

Predictors of channel switching during live prime time television advertising
by: Dix, Stephen Richard
Published: (2006)

Semantic ambient media: From ambient advertising to ambient-assisted living
by: Pogorelc, B., et al.
Published: (2012)

Promotion of human rights & social justice for persons with disabilities by religious means: The role and contribution of zakat in Malaysia
by: Mokhtar, Khairil Azmin, et al.
Published: (2016)

Contemporary Malaysian consumer culture and the creative role of experiential space: reinterpreting sale and promotional advertising through installation
by: Mohd Fauzi Sedon,
Published: (2016)

HOW DOES THE MEANING THAT CONSUMERS DERIVE FROM ADVERTISEMENTS VARY ACROSS CULTURE?
by: Mohanasundaram, Arun Pragash
Published: (2010)

Exploring the degree of influence of different advertisement role in enhancing brand image for higher learning institutions
by: Khan, Md. Ashraful Azam, et al.
Published: (2014)

Exploring consumers attitude towards web advertising and its influence on web ad usage in Malaysia
by: Norzalita Abd Aziz,, et al.
Published: (2010)

Endorser credibility and its influence on the attitude toward social media advertisement in Malaysia
by: Samat, Muhammad Faizal, et al.
Published: (2015)

The meaning of confidence for older people living with frailty: A qualitative systematic review
by: Underwood, F., et al.
Published: (2017)

A study on the effectiveness of advertising, personal selling and sale promotion on promotional activities of Hotel Pontian / Amirah Mohsin
by: Mohsin, Amirah
Published: (2011)

The meaning of advance directives in the lives of people with advanced long term conditions
by: Meron, Tikva
Published: (2014)

Meaning, identity and wellness : the experience of living and working in Australian nursing homes.
by: Kingsley, Anthea E.
Published: (1998)

Experience in employment and meaning of independent living among adults with learning difficulties
by: Wan Abdullah, Wan Arnidawati
Published: (2020)

Do motor vehicle advertisements that promote vehicle performance attributes also promote undesirable driving behaviour?
by: Donovan, Robert, et al.
Published: (2011)

Services advertising effectiveness: an investigation into means-end chain connectivity and consumer visualisation of services
by: Leong, Vai Shiem
Published: (2009)

Shariah and its meaning in Islam
by: Hassan, Mohd. Kamal
Published: (2019)

Children’s emotions and its social meaning
by: Abd Rahim, Normaliza, et al.
Published: (2009)

Defining the meaning of independent living among persons with intellectual disabilities: a systematic literature review
by: Mohd Kamil, Nur Khaleeda, et al.
Published: (2022)

The effectiveness of promotional mix (advertising and sales promotion) in enhancing the customer awareness: “study in Agrobank” / Musa Muhammad @ Harun
by: Muhammad @ Harun, Musa
Published: (2009)

Behaviour change programs for abusers: a means to promote the safety of women and children
by: Chung, Donna
Published: (2014)

Influence Of Advertising On Consumer's Consideration Set And Brand Preferences In Ready-Made Garment Industry
by: Khanekharab, Jasmine
Published: (2009)

Guilt appeals in advertising: the mediating roles of inferences of manipulative intent and attitude towards advertising
by: Lwin, Michael, et al.
Published: (2008)

Guilt appeals in advertising: investigating the roles of inferences of manipulative intent and attitudes towards advertising
by: Lwin, Michael, et al.
Published: (2008)

Cannot write session to /tmp/vufind_sessions/sess_g32l3mf6rpjq3v77gnpl7j97ls