From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies

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From transaction marketing to relationship marketing: profiling activities throughout the customer relationship life cycle of top advertising agencies

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Bibliographic Details
Main Authors:	Aliah Hanim Mohd Salleh, Mohd. Helmi Abd. Rahim
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysian 1995
Online Access:	http://journalarticle.ukm.my/4811/ http://journalarticle.ukm.my/4811/1/V11_2.pdf

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