Use of electronic media in health promotion: is it cost effective?

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Use of electronic media in health promotion: is it cost effective?

It is common knowledge that the evaluation of the effectiveness and impact of health promotion input is extremely difficult to measure compared to other activities and programmes. An intangible product such as health seldom can be tried out. With regards to promotion, all educational tools have limi...

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Bibliographic Details
Main Author:	Yahya, B.
Format:	Article
Language:	English
Published:	Department Of Community Health, Faculty of Medicine, Universiti Kebangsaan Malaysia 2000
Online Access:	http://journalarticle.ukm.my/4371/ http://journalarticle.ukm.my/4371/1/Vol6%28K%29-Omar.pdf

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