An investigation of international and domestic tourists' satisfaction in heritage context: implications for destination marketing

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An investigation of international and domestic tourists' satisfaction in heritage context: implications for destination marketing

The marketing of heritage coincides with the emergence of marketing as an academic discipline in the 1950s. This research seeks to determine domestic and international tourists' expectations and perceptions of the heritage site of Melaka in Malaysia by measuring their satisfaction level using e...

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Bibliographic Details
Main Authors:	Norzalita Abd Aziz, Ahmad Azmi.M Ariffin, Nor Asiah Omar, Siow, Kim Yoon
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2011
Online Access:	http://journalarticle.ukm.my/3491/ http://journalarticle.ukm.my/3491/1/jp33-07-lock.pdf

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