Characterisation and leitmotif: archetypal imageries in Malaysian festival Tv advertisements

QR Code

Characterisation and leitmotif: archetypal imageries in Malaysian festival Tv advertisements

This paper seeks to analyse archetypal imageries in some TV advertisements that are produced in conjunction with religious festivals and the Independence Day celebrations in Malaysia.Adopting literary archetypes as key concepts, the advertisement texts are textually analysed, focussing on the recur...

Full description

Bibliographic Details
Main Authors:	Jamaluddin Aziz, Arina Anis Azlan, Abdul Latiff Ahmad
Format:	Article
Language:	English
Published:	Faculty of Social Sciences & Humanities, UKM. 2011
Online Access:	http://journalarticle.ukm.my/3250/ http://journalarticle.ukm.my/3250/1/V27_2_3.pdf

Similar Items

An analysis of leitmotifs in Batman vs Superman / Khairul Aziem Ahmad Rashidi
by: Ahmad Rashidi, Khairul Aziem
Published: (2017)

Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products
by: Woodside, Arch, et al.
Published: (2018)

Effects of TV advertising on children and parental influence on children's TV viewing
by: Joseph, C., et al.
Published: (1997)

Animals, Archetypes, and Advertising (A3): The Theory and the Practice of Customer Brand Symbolism
by: Lloyd, Stephen, et al.
Published: (2013)

Intertextual voices and engagement in tv advertisements
by: Feng, D., et al.
Published: (2011)

An analysis of cultural elements in selected festive advertisements
by: Ismail Sualman,, et al.
Published: (2021)

Sexual imagery in advertising: issues in consumer motivational processes
by: Pagiaslis, Anastasios
Published: (2015)

The Representation of Different Genders in Product Advertising: Comparison of TV Advertisements in Thailand and the United Kingdom
by: Tadpikultong, Supavee
Published: (2008)

Individual Factors of Chinese Youth Scepticism toward TV Advertising
by: Jin, Yefan
Published: (2017)

Effectiveness of Islamic symbols in TV advertisements in reaching organizational clients
by: Ali, Azhani
Published: (2015)

An analysis of archetypes in Batangas religious legends
by: Macatangay, Jose Clarete
Published: (2022)

Consumer Storytelling of Brand Archetypal Enactments
by: Muniz, K., et al.
Published: (2015)

Are advertisements shaping our consciousness? An Analysis of selected chinese new year print and tv advertisements
by: Ng, Chee Huat
Published: (2008)

Malaysia as the Archetypal Garden in the British Creative Imagination
by: Ahmad, Siti Nuraishah
Published: (2014)

Examining Regulatory Focus in the Information Processing of Imagery and Analytical Advertisements
by: Roy, Rajat, et al.
Published: (2014)

Humorous advertising used on TV: The effects of this appeal upon brand awareness
by: Ewing, Glen Kingsley
Published: (2009)

Consumers' attitudes toward TV advertising in Malaysia : a descriptive study
by: Yee, Han How
Published: (1999)

The portrayal of women in persuasive advertisement : semiotic analysis of Deeja cosmetic TV commercial
by: Noor Hanan Mohd Jafar,, et al.
Published: (2022)

Vegan stories: revealing archetypes and their moral foundations
by: Napoli, Julie, et al.
Published: (2020)

Tobacco point of sale advertising increases positive brand user imagery
by: Donovan, Robert, et al.
Published: (2002)

Rehabilitating Eden: archetypal images of Malaya in travel writing
by: Ahmad, Siti Nuraishah, et al.
Published: (2011)

Archetypal criticism : the notion of monomania overturns the hero’s journey
by: Ahmad Muhyiddin Yusof,, et al.
Published: (2021)

A content analysis of appeals in food advertisements for children on online TV streaming
by: Fong, Belinda Fong Chong *, et al.
Published: (2019)

The Islamic embrace of advertising: a study of TV advertising frameworks of selected OIC countries using the hierarchy of influences model
by: Mokhtar, Aida, et al.
Published: (2017)

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
by: Woodside, Arch, et al.
Published: (2016)

Her beauty & her terror : portrait of an archetypal land
by: Frantom, Michelle
Published: (2014)

Father-Son Conflict from Mythological and Archetypal Perspectives
by: Solhdoost, Mohsen
Published: (2010)

Examining The Effectiveness Of Animated Cartoon As Brand Awareness In Tv Advertisement: Evidence From Survey In Malaysia And Jordan
by: Ahmad Azaini, Abdul Manaf, et al.
Published: (2017)

Pioneering experiential integrated pre-school design archetype in Malaysia
by: Azmin, Aida Kesuma, et al.
Published: (2014)

Toward effective computational archetype for image guided neuro-surgery
by: Aboaba, Abdulfattah A., et al.
Published: (2010)

The shadow archetype as stimulation for descriptive writing : a postcolonial gothic pedagogy
by: Ahmad Muhyiddin Yusof,, et al.
Published: (2021)

Malaysian reality tv: between myth and reality
by: Juliana Abdul Wahab,
Published: (2010)

The Effects of TV Advertising on Brand Switching with respect to Skin care products among the Indian youth.
by: Budhia, Aditi
Published: (2008)

Viewers' perception towards message advertisement that provided by TV3 / Nur Shazwani Abd Rahman
Published: (2007)

How Do Young Professionals in Taiwan Experience Sexual Imagery in Advertising? A ZMET Study.
by: HUNG, TZECHI
Published: (2017)

Measures of eHealth literacy: options for the Malaysian population
by: Arina Anis Azlan,
Published: (2019)

Relative advantage as mediating variables on factors influencing adoption of internet TV
by: Abdul Latiff, Dzaa Imma
Published: (2019)

Rework in relational engineer-to-order production systems: An ‘error-as-process’ archetype
by: Love, Peter, et al.
Published: (2024)

Digital Archetypes: Adaptations of Early Temple Architecture in South and Southeast Asia
by: Datta, Sambit, et al.
Published: (2014)

Sang Kancil as cultural artefact: a comparative neo-archetypal study
by: Kheong, Christopher Quah Wai, et al.
Published: (2019)