Kepuasan dan Kesetiaan Pelancong Domestik Terhadap Destinasi Pelancongan Pulau Kapas(Satisfaction and Loyalty of Domestic Tourists towards the Kapas Island Marine Park)

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Kepuasan dan Kesetiaan Pelancong Domestik Terhadap Destinasi Pelancongan Pulau Kapas(Satisfaction and Loyalty of Domestic Tourists towards the Kapas Island Marine Park)

Kajian ini bertujuan untuk menganalisis kepuasan dan kesetiaan pelancong terhadap destinasi pelancongan di Taman Laut Pulau Kapas. Ukuran kepuasan adalah berasaskan analisis min bagi min jangkaan dan min persepsi (sebenar) pelancong yang berkunjung di pulau tersebut. Perbezaan antara nilai min ini m...

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Bibliographic Details
Main Authors:	Norlida Hanim Mohd Salleh, Tamat Sarmidi, Redzuan Othman, Abdul Hamid Jaafar, Raudha Md. Ramli
Format:	Article
Language:	English
Published:	Universiti Kebangsaan Malaysia 2011
Online Access:	http://journalarticle.ukm.my/3175/ http://journalarticle.ukm.my/3175/1/2-2.pdf

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