Broadcast talk: the talk strategies

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Broadcast talk: the talk strategies

In broadcast, message is the penultimate product, and language is one of the medium that carries meanings across to the audience. Therefore, a broadcaster uses language as his tool of trade, strategising to maximise the impact of his message. However, different forms of broadcast programmes have...

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Bibliographic Details
Main Author:	Lee, Siew Chin
Format:	Article
Language:	English
Published:	Pusat Pengajian Bahasa dan Linguistik, FSSK, UKM 2004
Online Access:	http://journalarticle.ukm.my/3114/ http://journalarticle.ukm.my/3114/1/1.pdf

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