Instrumen kualiti perkhidmatan industri takaful: perbandingan antara SERVQUAL dan piagam perkhidmatan pelanggan takaful

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Instrumen kualiti perkhidmatan industri takaful: perbandingan antara SERVQUAL dan piagam perkhidmatan pelanggan takaful

Dalam industri takaful, fenomena serahan polisi yang tinggi dalam kalangan pemegang polisi sering kali dikaitkan dengan kualiti perkhidmatan yang kurang memuaskan. Justeru terdapat banyak kajian lepas yang mengukur tahap kualiti perkhidmatan dalam industri takaful. Rata-rata kajian lepas menggunakan...

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Bibliographic Details
Main Authors:	Nur Syasya Sahira M.S., Rubayah Yakob, Hafizuddin-Syah B.A.M., Hendon Redzuan, Nurul Hidayah M.R.
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2025
Online Access:	http://journalarticle.ukm.my/25785/ http://journalarticle.ukm.my/25785/1/321-339%20-.pdf

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