Public perception and acceptance of driverless buses in Yichang, China
Previous research on driverless cars has predominantly focused on large cities in developed regions, with limited attention given to the acceptance of driverless buses in small and medium-sized cities. This study conducted a questionnaire survey involving 306 citizens from the Xiling District of Yic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2025
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| Online Access: | http://journalarticle.ukm.my/25506/ http://journalarticle.ukm.my/25506/1/67_82.pdf |
| _version_ | 1848816376412635136 |
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| author | Zeng, Yi Tan, Mou Leong |
| author_facet | Zeng, Yi Tan, Mou Leong |
| author_sort | Zeng, Yi |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | Previous research on driverless cars has predominantly focused on large cities in developed regions, with limited attention given to the acceptance of driverless buses in small and medium-sized cities. This study conducted a questionnaire survey involving 306 citizens from the Xiling District of Yichang City, analyzing the data using the structural equation model. The research expanded the traditional technology acceptance model by introducing three additional factors influencing public acceptance of driverless buses: perceived risk, perceived value, and perceived usefulness. Additionally, three secondary factors such as social impact, image, and result demonstrability were incorporated into the framework. The findings revealed that 69 participants (22.55%) fully accepted driverless buses, 117 participants (38.24%) were relatively accepting, 111 participants (36.27%) held a neutral stance, and only 9 participants (2.94%) were completely opposed. Young people and highly educated individuals demonstrated greater interest in learning about driverless buses. Social impact and perceived usefulness were identified as having a significant positive influence on public acceptance, while image and result demonstrability positively affected perceived usefulness. In contrast, perceived risk negatively impacted acceptance levels. As Yichang currently lacks driverless bus services, understanding local citizens' perceptions and acceptance is essential before promoting and implementing such services. This study provides valuable insights and a reference framework for the introduction and promotion of driverless buses in the city. |
| first_indexed | 2025-11-15T01:04:53Z |
| format | Article |
| id | oai:generic.eprints.org:25506 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T01:04:53Z |
| publishDate | 2025 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:255062025-07-07T07:45:20Z http://journalarticle.ukm.my/25506/ Public perception and acceptance of driverless buses in Yichang, China Zeng, Yi Tan, Mou Leong Previous research on driverless cars has predominantly focused on large cities in developed regions, with limited attention given to the acceptance of driverless buses in small and medium-sized cities. This study conducted a questionnaire survey involving 306 citizens from the Xiling District of Yichang City, analyzing the data using the structural equation model. The research expanded the traditional technology acceptance model by introducing three additional factors influencing public acceptance of driverless buses: perceived risk, perceived value, and perceived usefulness. Additionally, three secondary factors such as social impact, image, and result demonstrability were incorporated into the framework. The findings revealed that 69 participants (22.55%) fully accepted driverless buses, 117 participants (38.24%) were relatively accepting, 111 participants (36.27%) held a neutral stance, and only 9 participants (2.94%) were completely opposed. Young people and highly educated individuals demonstrated greater interest in learning about driverless buses. Social impact and perceived usefulness were identified as having a significant positive influence on public acceptance, while image and result demonstrability positively affected perceived usefulness. In contrast, perceived risk negatively impacted acceptance levels. As Yichang currently lacks driverless bus services, understanding local citizens' perceptions and acceptance is essential before promoting and implementing such services. This study provides valuable insights and a reference framework for the introduction and promotion of driverless buses in the city. Penerbit Universiti Kebangsaan Malaysia 2025-02-14 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/25506/1/67_82.pdf Zeng, Yi and Tan, Mou Leong (2025) Public perception and acceptance of driverless buses in Yichang, China. Geografia : Malaysian Journal of Society and Space, 21 (1). pp. 67-82. ISSN 2682-7727 http://ejournal.ukm.my/gmjss/index |
| spellingShingle | Zeng, Yi Tan, Mou Leong Public perception and acceptance of driverless buses in Yichang, China |
| title | Public perception and acceptance of driverless buses in Yichang, China |
| title_full | Public perception and acceptance of driverless buses in Yichang, China |
| title_fullStr | Public perception and acceptance of driverless buses in Yichang, China |
| title_full_unstemmed | Public perception and acceptance of driverless buses in Yichang, China |
| title_short | Public perception and acceptance of driverless buses in Yichang, China |
| title_sort | public perception and acceptance of driverless buses in yichang, china |
| url | http://journalarticle.ukm.my/25506/ http://journalarticle.ukm.my/25506/ http://journalarticle.ukm.my/25506/1/67_82.pdf |