The perception of rural smallholders on the role of tote officers as agricultural extension agents in enhancing cocoa productivity in the East Coast Region of Sabah
The effectiveness of agricultural productivity improvement programs depends on the acceptance of smallholder farmers as the beneficiaries of these programs. However, differences in values, social norms, and traditional farming practices between smallholders and the guidance provided by ToTE officers...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2025
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| Online Access: | http://journalarticle.ukm.my/25361/ http://journalarticle.ukm.my/25361/1/508_518%20The%20Perception%20of%20Rural%20Smallholders.pdf |
| _version_ | 1848816336931651584 |
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| author | Noviatin Syarifuddin, Jasmin Arif Shah, Asnarulkhadi Abu Samah, Nik Ahmad Sufian Burhan, |
| author_facet | Noviatin Syarifuddin, Jasmin Arif Shah, Asnarulkhadi Abu Samah, Nik Ahmad Sufian Burhan, |
| author_sort | Noviatin Syarifuddin, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | The effectiveness of agricultural productivity improvement programs depends on the acceptance of smallholder farmers as the beneficiaries of these programs. However, differences in values, social norms, and traditional farming practices between smallholders and the guidance provided by ToTE officers as agricultural extension agents may hinder the efforts of the Malaysian Cocoa Board to sustain cocoa productivity. Furthermore, cocoa remains the second most important commodity in Sabah's agricultural economy. Therefore, this study aims to investigate the perceptions of rural smallholders regarding the role of ToTE officers as agricultural extension agents in sustaining cocoa productivity. The research strategy employs a realist ontological approach and a positivist epistemological approach to statistically justify smallholder perceptions of ToTE officers. A quantitative case study design using a survey questionnaire was conducted with 195 smallholders, selected through a census sampling method in the districts of the East Coast Zone of Sabah. The findings show that most rural smallholders agree that ToTE officers play a significant role as change agents (mean 4.43). Additionally, the role of ToTE officers as problem solvers and process facilitators showed mean values of 4.40 each. Lastly, the role of ToTE officers as resource connectors demonstrated a mean value of 4.39. It is hoped that the findings of this study will provide guidance to policymakers, particularly the Rural Development Policy (RDP), to advance the agricultural sector and cocoa smallholders in alignment with Pillar 1: Economy, Pillar 7: Prosperous Life, and Pillar 10: Development, in accordance with the roles highlighted by community change agents. |
| first_indexed | 2025-11-15T01:04:16Z |
| format | Article |
| id | oai:generic.eprints.org:25361 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T01:04:16Z |
| publishDate | 2025 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:253612025-06-13T07:28:52Z http://journalarticle.ukm.my/25361/ The perception of rural smallholders on the role of tote officers as agricultural extension agents in enhancing cocoa productivity in the East Coast Region of Sabah Noviatin Syarifuddin, Jasmin Arif Shah, Asnarulkhadi Abu Samah, Nik Ahmad Sufian Burhan, The effectiveness of agricultural productivity improvement programs depends on the acceptance of smallholder farmers as the beneficiaries of these programs. However, differences in values, social norms, and traditional farming practices between smallholders and the guidance provided by ToTE officers as agricultural extension agents may hinder the efforts of the Malaysian Cocoa Board to sustain cocoa productivity. Furthermore, cocoa remains the second most important commodity in Sabah's agricultural economy. Therefore, this study aims to investigate the perceptions of rural smallholders regarding the role of ToTE officers as agricultural extension agents in sustaining cocoa productivity. The research strategy employs a realist ontological approach and a positivist epistemological approach to statistically justify smallholder perceptions of ToTE officers. A quantitative case study design using a survey questionnaire was conducted with 195 smallholders, selected through a census sampling method in the districts of the East Coast Zone of Sabah. The findings show that most rural smallholders agree that ToTE officers play a significant role as change agents (mean 4.43). Additionally, the role of ToTE officers as problem solvers and process facilitators showed mean values of 4.40 each. Lastly, the role of ToTE officers as resource connectors demonstrated a mean value of 4.39. It is hoped that the findings of this study will provide guidance to policymakers, particularly the Rural Development Policy (RDP), to advance the agricultural sector and cocoa smallholders in alignment with Pillar 1: Economy, Pillar 7: Prosperous Life, and Pillar 10: Development, in accordance with the roles highlighted by community change agents. Penerbit Universiti Kebangsaan Malaysia 2025-01 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/25361/1/508_518%20The%20Perception%20of%20Rural%20Smallholders.pdf Noviatin Syarifuddin, and Jasmin Arif Shah, and Asnarulkhadi Abu Samah, and Nik Ahmad Sufian Burhan, (2025) The perception of rural smallholders on the role of tote officers as agricultural extension agents in enhancing cocoa productivity in the East Coast Region of Sabah. e-Bangi Journal of Social Sciences and Humanities, 22 (1). pp. 508-518. ISSN 1823-884x http://ejournal.ukm.my/ebangi/index |
| spellingShingle | Noviatin Syarifuddin, Jasmin Arif Shah, Asnarulkhadi Abu Samah, Nik Ahmad Sufian Burhan, The perception of rural smallholders on the role of tote officers as agricultural extension agents in enhancing cocoa productivity in the East Coast Region of Sabah |
| title | The perception of rural smallholders on the role of tote officers as agricultural extension agents in enhancing cocoa productivity in the East Coast Region of Sabah |
| title_full | The perception of rural smallholders on the role of tote officers as agricultural extension agents in enhancing cocoa productivity in the East Coast Region of Sabah |
| title_fullStr | The perception of rural smallholders on the role of tote officers as agricultural extension agents in enhancing cocoa productivity in the East Coast Region of Sabah |
| title_full_unstemmed | The perception of rural smallholders on the role of tote officers as agricultural extension agents in enhancing cocoa productivity in the East Coast Region of Sabah |
| title_short | The perception of rural smallholders on the role of tote officers as agricultural extension agents in enhancing cocoa productivity in the East Coast Region of Sabah |
| title_sort | perception of rural smallholders on the role of tote officers as agricultural extension agents in enhancing cocoa productivity in the east coast region of sabah |
| url | http://journalarticle.ukm.my/25361/ http://journalarticle.ukm.my/25361/ http://journalarticle.ukm.my/25361/1/508_518%20The%20Perception%20of%20Rural%20Smallholders.pdf |