Penerimagunaan teknologi pemasaran digital: kajian kes usahawan batik PKS Terengganu
Dunia sedang dilanda gelombang pemasaran digital. Usahawan perlu bersaing dan memanfaatkan teknologi digital dalam pemasaran untuk terus berjaya. Persoalannya, bagaimana usahawan batik PKS, yang menghasilkan produk warisan ini memanfaatkan teknologi digital dalam memasarkan produk mereka.Tujuan kaji...
| Main Authors: | Rozita Halina Rosli, Noor Hasni Juhdi |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2024
|
| Online Access: | http://journalarticle.ukm.my/25035/ http://journalarticle.ukm.my/25035/1/150%20%E2%80%93%20165.pdf |
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