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Bibliometric assessment and research trends: five decades of brand image

Brand image distinguishes a company, product, or service from others, making it an asset worth investing in. Recognizing the key themes related to brand image is essential for fostering collaboration and ensuring that research progresses toward desired goals. Therefore, this bibliometric study’s...

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Bibliographic Details
Main Authors:	Siti Aisyah Ya’kob, Rohaizat Baharun, Siti Ngayesah Ab Hamid, Masilah Mohamad
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:	http://journalarticle.ukm.my/24745/ http://journalarticle.ukm.my/24745/1/Pengurusan_71_2.pdf

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