Canvas of culture: public art’s role in reinvigorating Pekan Parit

Public art is instrumental in enhancing tourism in Pekan Parit, Perak, by enriching the area cultural landscape. This study explores the multifaceted influence of public art on community perceptions, emotional responses, and its potential to attract tourists. We employed a mixed-methods design to co...

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Main Authors: Muhamad Ferdhaus Sazali, Nur Ayunni Che Ahmad, Hasnizam Ab’dul Hamid, Mohamad Azal Fikri Ali
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:http://journalarticle.ukm.my/24704/
http://journalarticle.ukm.my/24704/1/%5B312-321%5D%2078521-267954-1-PB.pdf
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author Muhamad Ferdhaus Sazali,
Nur Ayunni Che Ahmad,
Hasnizam Ab’dul Hamid,
Mohamad Azal Fikri Ali,
author_facet Muhamad Ferdhaus Sazali,
Nur Ayunni Che Ahmad,
Hasnizam Ab’dul Hamid,
Mohamad Azal Fikri Ali,
author_sort Muhamad Ferdhaus Sazali,
building UKM Institutional Repository
collection Online Access
description Public art is instrumental in enhancing tourism in Pekan Parit, Perak, by enriching the area cultural landscape. This study explores the multifaceted influence of public art on community perceptions, emotional responses, and its potential to attract tourists. We employed a mixed-methods design to collect data from 103 respondents through surveys, evaluating community attitudes towards public art and its role in fostering a cohesive community and boosting tourism. Key findings reveal that public art not only enhances Pekan Parit’s aesthetic appeal but also significantly influences both residents and visitors. However, community engagement is closely linked to the effectiveness of public art in attracting tourists, so artistic initiatives must resonate with both locals and tourists. This underscores the critical role of public art in reflecting and preserving the town's cultural identity while involving the community in the planning and execution of these projects. The research concludes that public art can be a powerful catalyst for sustainable tourism growth, facilitating deeper connections to the area’s cultural heritage and enhancing the overall visitor experience. These insights are essential for policymakers, urban planners, and cultural practitioners seeking to leverage public art as a strategic tool for revitalising tourism in Pekan Parit, Perak.
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spelling oai:generic.eprints.org:247042025-01-09T08:24:15Z http://journalarticle.ukm.my/24704/ Canvas of culture: public art’s role in reinvigorating Pekan Parit Muhamad Ferdhaus Sazali, Nur Ayunni Che Ahmad, Hasnizam Ab’dul Hamid, Mohamad Azal Fikri Ali, Public art is instrumental in enhancing tourism in Pekan Parit, Perak, by enriching the area cultural landscape. This study explores the multifaceted influence of public art on community perceptions, emotional responses, and its potential to attract tourists. We employed a mixed-methods design to collect data from 103 respondents through surveys, evaluating community attitudes towards public art and its role in fostering a cohesive community and boosting tourism. Key findings reveal that public art not only enhances Pekan Parit’s aesthetic appeal but also significantly influences both residents and visitors. However, community engagement is closely linked to the effectiveness of public art in attracting tourists, so artistic initiatives must resonate with both locals and tourists. This underscores the critical role of public art in reflecting and preserving the town's cultural identity while involving the community in the planning and execution of these projects. The research concludes that public art can be a powerful catalyst for sustainable tourism growth, facilitating deeper connections to the area’s cultural heritage and enhancing the overall visitor experience. These insights are essential for policymakers, urban planners, and cultural practitioners seeking to leverage public art as a strategic tool for revitalising tourism in Pekan Parit, Perak. Penerbit Universiti Kebangsaan Malaysia 2024-11 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/24704/1/%5B312-321%5D%2078521-267954-1-PB.pdf Muhamad Ferdhaus Sazali, and Nur Ayunni Che Ahmad, and Hasnizam Ab’dul Hamid, and Mohamad Azal Fikri Ali, (2024) Canvas of culture: public art’s role in reinvigorating Pekan Parit. e-Bangi Journal of Social Sciences and Humanities, 21 (4). pp. 312-321. ISSN 1823-884x http://ejournal.ukm.my/ebangi/index
spellingShingle Muhamad Ferdhaus Sazali,
Nur Ayunni Che Ahmad,
Hasnizam Ab’dul Hamid,
Mohamad Azal Fikri Ali,
Canvas of culture: public art’s role in reinvigorating Pekan Parit
title Canvas of culture: public art’s role in reinvigorating Pekan Parit
title_full Canvas of culture: public art’s role in reinvigorating Pekan Parit
title_fullStr Canvas of culture: public art’s role in reinvigorating Pekan Parit
title_full_unstemmed Canvas of culture: public art’s role in reinvigorating Pekan Parit
title_short Canvas of culture: public art’s role in reinvigorating Pekan Parit
title_sort canvas of culture: public art’s role in reinvigorating pekan parit
url http://journalarticle.ukm.my/24704/
http://journalarticle.ukm.my/24704/
http://journalarticle.ukm.my/24704/1/%5B312-321%5D%2078521-267954-1-PB.pdf