Indigenous language advertising on radio: perceptions of MTN subscribers about Setswana radio commercials in Mahikeng, South Africa

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Indigenous language advertising on radio: perceptions of MTN subscribers about Setswana radio commercials in Mahikeng, South Africa

Indigenous languages serve as vital communication systems, influencing actions in various contexts. In South Africa, with 12 official languages, marketers must strategically select the language that resonates with their target audience. Research has highlighted the impact of English's dominance...

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Bibliographic Details
Main Authors:	Ogundeyi, Olanrewaju, Molale, Tshepang, Nkamta, Paul
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:	http://journalarticle.ukm.my/24673/ http://journalarticle.ukm.my/24673/1/%5B42-53%5D%2076495-267929-1-PB.pdf

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