The impact of quality signals on the performance of COVID-19 related crowdfunding
This study aims to examine the impact of quality signals on crowdfunding performance. The data are based on 80 projects gathered from three Malaysian donation-based crowdfunding platforms that use a keep-it-all funding approach. OLS regression is used to estimate the relationship between quality sig...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/24449/ http://journalarticle.ukm.my/24449/1/jeko_581-9.pdf |
| _version_ | 1848816106278486016 |
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| author | Suhaili Alma’amun, Mohd. Khairy Kamarudin, Suaibatul Aslamiah Achni, Siti Nur Fatin Atirah Rosli, |
| author_facet | Suhaili Alma’amun, Mohd. Khairy Kamarudin, Suaibatul Aslamiah Achni, Siti Nur Fatin Atirah Rosli, |
| author_sort | Suhaili Alma’amun, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | This study aims to examine the impact of quality signals on crowdfunding performance. The data are based on 80 projects gathered from three Malaysian donation-based crowdfunding platforms that use a keep-it-all funding approach. OLS regression is used to estimate the relationship between quality signals on crowdfunding performance. The data was collected during the early stages of the COVID-19 pandemic. The study finds that crowdfunding performance is influenced by six quality signals: funding goals, word count, social networks, updates, comments, and campaign duration. This study adds to the empirical literature in signaling theory within the context of donation-based crowdfunding. It enriches the specific information about quality signals that are capable of increasing the performance of COVID-19-related crowdfunding in Malaysia which has remained unidentified in the previous studies. The success of campaigns is important to fundraisers, and to increase the chances of obtaining more fundimg, fundraisers should send quality signals to the potential funders. |
| first_indexed | 2025-11-15T01:00:36Z |
| format | Article |
| id | oai:generic.eprints.org:24449 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T01:00:36Z |
| publishDate | 2024 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:244492024-10-22T07:33:48Z http://journalarticle.ukm.my/24449/ The impact of quality signals on the performance of COVID-19 related crowdfunding Suhaili Alma’amun, Mohd. Khairy Kamarudin, Suaibatul Aslamiah Achni, Siti Nur Fatin Atirah Rosli, This study aims to examine the impact of quality signals on crowdfunding performance. The data are based on 80 projects gathered from three Malaysian donation-based crowdfunding platforms that use a keep-it-all funding approach. OLS regression is used to estimate the relationship between quality signals on crowdfunding performance. The data was collected during the early stages of the COVID-19 pandemic. The study finds that crowdfunding performance is influenced by six quality signals: funding goals, word count, social networks, updates, comments, and campaign duration. This study adds to the empirical literature in signaling theory within the context of donation-based crowdfunding. It enriches the specific information about quality signals that are capable of increasing the performance of COVID-19-related crowdfunding in Malaysia which has remained unidentified in the previous studies. The success of campaigns is important to fundraisers, and to increase the chances of obtaining more fundimg, fundraisers should send quality signals to the potential funders. Penerbit Universiti Kebangsaan Malaysia 2024 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/24449/1/jeko_581-9.pdf Suhaili Alma’amun, and Mohd. Khairy Kamarudin, and Suaibatul Aslamiah Achni, and Siti Nur Fatin Atirah Rosli, (2024) The impact of quality signals on the performance of COVID-19 related crowdfunding. Jurnal Ekonomi Malaysia, 58 (1). pp. 120-135. ISSN 0127-1962 https://www.ukm.my/jem/issue/v58i1/ |
| spellingShingle | Suhaili Alma’amun, Mohd. Khairy Kamarudin, Suaibatul Aslamiah Achni, Siti Nur Fatin Atirah Rosli, The impact of quality signals on the performance of COVID-19 related crowdfunding |
| title | The impact of quality signals on the performance of COVID-19 related crowdfunding |
| title_full | The impact of quality signals on the performance of COVID-19 related crowdfunding |
| title_fullStr | The impact of quality signals on the performance of COVID-19 related crowdfunding |
| title_full_unstemmed | The impact of quality signals on the performance of COVID-19 related crowdfunding |
| title_short | The impact of quality signals on the performance of COVID-19 related crowdfunding |
| title_sort | impact of quality signals on the performance of covid-19 related crowdfunding |
| url | http://journalarticle.ukm.my/24449/ http://journalarticle.ukm.my/24449/ http://journalarticle.ukm.my/24449/1/jeko_581-9.pdf |