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The Effect of Customer-Based Brand Equity (CBBE) BPJS ketenagakerjaan after the simultaneous implementation of the re-call strategy on informal worker (BPU) purchase intention

Indonesia's growing population demands social protection, such as health insurance and pension insurance. Although BPJS Ketenagakerjaan strives to improve services, challenges to social protection still exist, especially for informal workers. Further efforts are needed to increase their partici...

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Bibliographic Details
Main Authors:	Pradana, Bangkit, Irawan, Enjang Pera
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:	http://journalarticle.ukm.my/24370/ http://journalarticle.ukm.my/24370/1/717_728%20768512555491PB.pdf

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