Expressive silence: managing message through sign language on Tiktok by deaf communicators
Social media has emerged as a powerful tool for fostering inclusivity, enabling people with disabilities to convey diverse messages to broad audiences. The TikTok account @jennifernatalie_ exemplifies this by delivering educational content on sign language. As a deaf Social Media Influencer (SMI), @...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2024
|
| Online Access: | http://journalarticle.ukm.my/24360/ http://journalarticle.ukm.my/24360/1/717_726%20766472555522PB.pdf |
| _version_ | 1848816082274484224 |
|---|---|
| author | Setyaningsih, Santi Utari, Prahastiwi Satyawan, Ignatius Agung |
| author_facet | Setyaningsih, Santi Utari, Prahastiwi Satyawan, Ignatius Agung |
| author_sort | Setyaningsih, Santi |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | Social media has emerged as a powerful tool for fostering inclusivity, enabling people with disabilities to convey diverse messages to broad audiences. The TikTok account @jennifernatalie_ exemplifies this by delivering educational content on sign language. As a deaf Social Media Influencer (SMI), @jennifernatalie_ has successfully engaged her followers despite communication challenges. This research aims to analyze the communication strategies employed by @jennifernatalie_ in promoting sign language education on TikTok. Using a qualitative content analysis approach, the study examined 112 short videos from the Sign Language playlist on @jennifernatalie_’s TikTok, supplemented by relevant literature. The findings reveal that @jennifernatalie_ employs specific strategies to effectively deliver sign language education. These include using TikTok’s features, such as closed captions, to enhance accessibility and involving her child as a co-communicator, which adds relatability and diversity to the content. Her messaging targets both disabled and non-disabled audiences, extending her reach and impact. Additionally, she utilizes other platforms like Instagram and YouTube to support her educational efforts. The study highlights @jennifernatalie_’s ability to bridge communication gaps through social media, demonstrating how influencers can educate and raise awareness on important issues. This suggests a model for other educators and influencers to emulate in their efforts to promote inclusivity and accessibility. |
| first_indexed | 2025-11-15T01:00:13Z |
| format | Article |
| id | oai:generic.eprints.org:24360 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T01:00:13Z |
| publishDate | 2024 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:243602024-10-17T14:21:24Z http://journalarticle.ukm.my/24360/ Expressive silence: managing message through sign language on Tiktok by deaf communicators Setyaningsih, Santi Utari, Prahastiwi Satyawan, Ignatius Agung Social media has emerged as a powerful tool for fostering inclusivity, enabling people with disabilities to convey diverse messages to broad audiences. The TikTok account @jennifernatalie_ exemplifies this by delivering educational content on sign language. As a deaf Social Media Influencer (SMI), @jennifernatalie_ has successfully engaged her followers despite communication challenges. This research aims to analyze the communication strategies employed by @jennifernatalie_ in promoting sign language education on TikTok. Using a qualitative content analysis approach, the study examined 112 short videos from the Sign Language playlist on @jennifernatalie_’s TikTok, supplemented by relevant literature. The findings reveal that @jennifernatalie_ employs specific strategies to effectively deliver sign language education. These include using TikTok’s features, such as closed captions, to enhance accessibility and involving her child as a co-communicator, which adds relatability and diversity to the content. Her messaging targets both disabled and non-disabled audiences, extending her reach and impact. Additionally, she utilizes other platforms like Instagram and YouTube to support her educational efforts. The study highlights @jennifernatalie_’s ability to bridge communication gaps through social media, demonstrating how influencers can educate and raise awareness on important issues. This suggests a model for other educators and influencers to emulate in their efforts to promote inclusivity and accessibility. Penerbit Universiti Kebangsaan Malaysia 2024-07 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/24360/1/717_726%20766472555522PB.pdf Setyaningsih, Santi and Utari, Prahastiwi and Satyawan, Ignatius Agung (2024) Expressive silence: managing message through sign language on Tiktok by deaf communicators. e-Bangi Journal of Social Sciences and Humanities, 21 (3). pp. 717-726. ISSN 1823-884x http://ejournal.ukm.my/ebangi/index |
| spellingShingle | Setyaningsih, Santi Utari, Prahastiwi Satyawan, Ignatius Agung Expressive silence: managing message through sign language on Tiktok by deaf communicators |
| title | Expressive silence: managing message through sign language on Tiktok by deaf communicators |
| title_full | Expressive silence: managing message through sign language on Tiktok by deaf communicators |
| title_fullStr | Expressive silence: managing message through sign language on Tiktok by deaf communicators |
| title_full_unstemmed | Expressive silence: managing message through sign language on Tiktok by deaf communicators |
| title_short | Expressive silence: managing message through sign language on Tiktok by deaf communicators |
| title_sort | expressive silence: managing message through sign language on tiktok by deaf communicators |
| url | http://journalarticle.ukm.my/24360/ http://journalarticle.ukm.my/24360/ http://journalarticle.ukm.my/24360/1/717_726%20766472555522PB.pdf |