Building purchase interest through Instagram content: analysis of @Mrocoffee account

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Building purchase interest through Instagram content: analysis of @Mrocoffee account

With the increasing use of social media, businesses will leverage platforms such as Instagram to showcase their products to attract potential customers. It is important for businesses to understand how to create content on these platforms to influence consumer behavior. Although social media is wide...

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Bibliographic Details
Main Authors:	Prasetya, Wibawa, Bathesta, Yovi, Zahar, Hicksan, Harwinda, Alfilonia
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:	http://journalarticle.ukm.my/24351/ http://journalarticle.ukm.my/24351/1/724_739%20765712557411PB.pdf

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