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Social identity analysis the Buttonscarves community in building brand loyalty

Social Identity is part of the self concept that comes from experience and knowledge of individuals when they are in a particular social group. The association of individuals in the community unknowingly makes community members loyal to certain brands, one of which is the Buttonscarves community. Th...

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Bibliographic Details
Main Authors:	Nurul Mustaqimmah, Bagasati, Lintang Arum
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:	http://journalarticle.ukm.my/24342/ http://journalarticle.ukm.my/24342/1/665_673%20765212555361PB.pdf

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