Hallyu stars mediated fandom: understanding mediatisation of non-K-Pop consumption among Malaysian youth

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Hallyu stars mediated fandom: understanding mediatisation of non-K-Pop consumption among Malaysian youth

Tapping into mediatisation as a critical lens to examine how cultural synergy, particularly Korean Wave’s influence, manifests and impacts of everyday cultural practice in Malaysia. Despite a delayed start compared to neighbours, the Korean Wave ignited by the drama “Winter Sonata” in 2002, maintain...

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Bibliographic Details
Main Author:	Nurul Akqmie Badrul Hisham
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:	http://journalarticle.ukm.my/24329/ http://journalarticle.ukm.my/24329/1/613_624%20764372554831PB.pdf

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