Exploring cognitive response trends in the age of social media

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Exploring cognitive response trends in the age of social media

Researchers have studied cognitive responses since their emergence in the era of television and radio media. There is much research related to advertising. However, in today's era, social media is taking over the role of television and radio as popular media for publishing messages. This resear...

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Bibliographic Details
Main Authors:	Mariko Rizkiansyah, Dadang Sugiana, Ira Mirawati
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:	http://journalarticle.ukm.my/23970/ http://journalarticle.ukm.my/23970/1/komunikasi_29.pdf

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