Now everybody is a friend; how native advertising influences Indonesian journalistic field

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Now everybody is a friend; how native advertising influences Indonesian journalistic field

Native advertising is increasingly the primary practice of online news media to gain economic benefits. The nature of native advertising resembling news content is considered effective in influencing the public. The media study in Indonesia focused heavily on media democratization following the auth...

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Bibliographic Details
Main Authors:	Indra Prawira, Yusa Djuyandi, Medo Maulianza, Rahmat Edi Irawan
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:	http://journalarticle.ukm.my/23969/ http://journalarticle.ukm.my/23969/1/komunikasi_28%20%282%29.pdf

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