The impact of fast-food video advertisements through the eyes of young creative industry practitioners

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The impact of fast-food video advertisements through the eyes of young creative industry practitioners

Video advertising has become a crucial marketing strategy for fast-food restaurants. While previous studies have identified factors influencing video advertisement effectiveness, these factors have yet to be investigated in light of current market preferences. In bridging this gap, it is crucial to...

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Bibliographic Details
Main Author:	Woon, Pei Ying
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:	http://journalarticle.ukm.my/23965/ http://journalarticle.ukm.my/23965/1/komunikasi_25.pdf

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