Fostering digital dialogue: a case study of government social media initiatives in advocating social participation

Engagement with the public and promoting social participation have emerged as essential aspects of democratic governance which have resulted in the focus towards social media by the Indonesian government. The role of social media has become increasingly vital for the Indonesian government and its go...

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Main Authors: Atalia Praratya, Vidi Sukmayadi, Dinda Nur Griya Kamil
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:http://journalarticle.ukm.my/23961/
http://journalarticle.ukm.my/23961/1/komunikasi_21.pdf
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author Atalia Praratya,
Vidi Sukmayadi,
Dinda Nur Griya Kamil,
author_facet Atalia Praratya,
Vidi Sukmayadi,
Dinda Nur Griya Kamil,
author_sort Atalia Praratya,
building UKM Institutional Repository
collection Online Access
description Engagement with the public and promoting social participation have emerged as essential aspects of democratic governance which have resulted in the focus towards social media by the Indonesian government. The role of social media has become increasingly vital for the Indonesian government and its governing agencies to reach and accommodate broad and diverse publics. Unfortunately, in developing nations, particularly Indonesia, using social media in government institutions to engage with the people and provide services is still deemed inconsistent and uneven. Hence, this case study explores an Indonesian provincial government's social media initiatives that have been nationally acknowledged as successful in strategies of fostering digital dialogue to facilitate social participation and could potentially become an exemplary implementation model for the country. The authors conducted a focus group discussion with public information and social media officials. Generally, the findings demonstrate how regional governments, with solid backing from the top leader and a well-designed strategic plan, could leverage social media platforms to meet public expectations while advancing democratic governance. Furthermore, the findings indicate that the social media initiatives undertaken by the provincial government have facilitated public participation, ensuring that citizens are heard and can actively participate in governmental decisions that impact their needs. This paper contributes to the existing literature on government public relations by highlighting the government's role in advocating democratic and participatory governance.
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spelling oai:generic.eprints.org:239612024-08-12T03:05:11Z http://journalarticle.ukm.my/23961/ Fostering digital dialogue: a case study of government social media initiatives in advocating social participation Atalia Praratya, Vidi Sukmayadi, Dinda Nur Griya Kamil, Engagement with the public and promoting social participation have emerged as essential aspects of democratic governance which have resulted in the focus towards social media by the Indonesian government. The role of social media has become increasingly vital for the Indonesian government and its governing agencies to reach and accommodate broad and diverse publics. Unfortunately, in developing nations, particularly Indonesia, using social media in government institutions to engage with the people and provide services is still deemed inconsistent and uneven. Hence, this case study explores an Indonesian provincial government's social media initiatives that have been nationally acknowledged as successful in strategies of fostering digital dialogue to facilitate social participation and could potentially become an exemplary implementation model for the country. The authors conducted a focus group discussion with public information and social media officials. Generally, the findings demonstrate how regional governments, with solid backing from the top leader and a well-designed strategic plan, could leverage social media platforms to meet public expectations while advancing democratic governance. Furthermore, the findings indicate that the social media initiatives undertaken by the provincial government have facilitated public participation, ensuring that citizens are heard and can actively participate in governmental decisions that impact their needs. This paper contributes to the existing literature on government public relations by highlighting the government's role in advocating democratic and participatory governance. Penerbit Universiti Kebangsaan Malaysia 2024 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/23961/1/komunikasi_21.pdf Atalia Praratya, and Vidi Sukmayadi, and Dinda Nur Griya Kamil, (2024) Fostering digital dialogue: a case study of government social media initiatives in advocating social participation. Jurnal Komunikasi ; Malaysian Journal of Communication, 40 (2). pp. 362-379. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1710
spellingShingle Atalia Praratya,
Vidi Sukmayadi,
Dinda Nur Griya Kamil,
Fostering digital dialogue: a case study of government social media initiatives in advocating social participation
title Fostering digital dialogue: a case study of government social media initiatives in advocating social participation
title_full Fostering digital dialogue: a case study of government social media initiatives in advocating social participation
title_fullStr Fostering digital dialogue: a case study of government social media initiatives in advocating social participation
title_full_unstemmed Fostering digital dialogue: a case study of government social media initiatives in advocating social participation
title_short Fostering digital dialogue: a case study of government social media initiatives in advocating social participation
title_sort fostering digital dialogue: a case study of government social media initiatives in advocating social participation
url http://journalarticle.ukm.my/23961/
http://journalarticle.ukm.my/23961/
http://journalarticle.ukm.my/23961/1/komunikasi_21.pdf