University students’ engagement with Ulamas’ political messages on social media
Ulama involvement in educating the young generation about political issues is seen as crucial. However, their involvement's significance potentially diminishes with the increased accessibility of political information through digital media. This qualitative study utilises the Uses and Gratifica...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/23958/ http://journalarticle.ukm.my/23958/1/komunikasi_18.pdf |
| _version_ | 1848815978155081728 |
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| author | Usman, Amirsyah, Haidir Fitra Siagian, |
| author_facet | Usman, Amirsyah, Haidir Fitra Siagian, |
| author_sort | Usman, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | Ulama involvement in educating the young generation about political issues is seen as crucial. However, their involvement's significance potentially diminishes with the increased accessibility of political information through digital media. This qualitative study utilises the Uses and Gratifications Theory as a valuable lens in exploring the engagement of university students in Sulawesi, Indonesia, with ulamas’ political lectures on social media. Thematic analysis of 101 eligible participant’s responses resulted in four key themes: da’wah preferences, content, styles, and impacts. Politics was not the primary or secondary topic preference for the young adults when engaging with Islamic lectures on social media. Instead, topics such as Islamic rituals and the life of the Prophet took precedence. Participants emphasised that ulamas maintained the balance between entertaining audiences and keeping online da’wah educating and relevant to the audience. Ulamas’ arguments in da’wah should be grounded in Islamic texts and prevent divisiveness in society. Students confirmed that their knowledge and attitudes towards important national or local issues were improved due to ulamas’ da’wah. Although students expressed a sense of powerlessness to address political issues highlighted in da’wah, some reported that da’wah motivated them to take action. This study underscores the importance of ulamas adjusting their da’wah approach to suit young audiences. Further research needs to explore strategies to enhance youth engagement with political content on social media. |
| first_indexed | 2025-11-15T00:58:34Z |
| format | Article |
| id | oai:generic.eprints.org:23958 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:58:34Z |
| publishDate | 2024 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:239582024-08-12T03:02:38Z http://journalarticle.ukm.my/23958/ University students’ engagement with Ulamas’ political messages on social media Usman, Amirsyah, Haidir Fitra Siagian, Ulama involvement in educating the young generation about political issues is seen as crucial. However, their involvement's significance potentially diminishes with the increased accessibility of political information through digital media. This qualitative study utilises the Uses and Gratifications Theory as a valuable lens in exploring the engagement of university students in Sulawesi, Indonesia, with ulamas’ political lectures on social media. Thematic analysis of 101 eligible participant’s responses resulted in four key themes: da’wah preferences, content, styles, and impacts. Politics was not the primary or secondary topic preference for the young adults when engaging with Islamic lectures on social media. Instead, topics such as Islamic rituals and the life of the Prophet took precedence. Participants emphasised that ulamas maintained the balance between entertaining audiences and keeping online da’wah educating and relevant to the audience. Ulamas’ arguments in da’wah should be grounded in Islamic texts and prevent divisiveness in society. Students confirmed that their knowledge and attitudes towards important national or local issues were improved due to ulamas’ da’wah. Although students expressed a sense of powerlessness to address political issues highlighted in da’wah, some reported that da’wah motivated them to take action. This study underscores the importance of ulamas adjusting their da’wah approach to suit young audiences. Further research needs to explore strategies to enhance youth engagement with political content on social media. Penerbit Universiti Kebangsaan Malaysia 2024 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/23958/1/komunikasi_18.pdf Usman, and Amirsyah, and Haidir Fitra Siagian, (2024) University students’ engagement with Ulamas’ political messages on social media. Jurnal Komunikasi ; Malaysian Journal of Communication, 40 (2). pp. 310-327. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1710 |
| spellingShingle | Usman, Amirsyah, Haidir Fitra Siagian, University students’ engagement with Ulamas’ political messages on social media |
| title | University students’ engagement with Ulamas’ political messages on social media |
| title_full | University students’ engagement with Ulamas’ political messages on social media |
| title_fullStr | University students’ engagement with Ulamas’ political messages on social media |
| title_full_unstemmed | University students’ engagement with Ulamas’ political messages on social media |
| title_short | University students’ engagement with Ulamas’ political messages on social media |
| title_sort | university students’ engagement with ulamas’ political messages on social media |
| url | http://journalarticle.ukm.my/23958/ http://journalarticle.ukm.my/23958/ http://journalarticle.ukm.my/23958/1/komunikasi_18.pdf |