Generation Z's binge-watching lifestyle in using Over-The-Top (OTT)
media services in Indonesia

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Generation Z's binge-watching lifestyle in using Over-The-Top (OTT) media services in Indonesia

Indonesia is the country with the highest Over-The-Top (OTT) media consumption in Southeast Asia. The consumption of OTT media grows by 40% every year. The existence of OTT media has raised the binge-watching phenomenon. This research focuses on how Generation Z's binge-watching lifestyle uses...

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Bibliographic Details
Main Author:	Edy Prihantoro
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:	http://journalarticle.ukm.my/23953/ http://journalarticle.ukm.my/23953/1/komunikasi_14.pdf

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