The transformation strategy of radio Republik Indonesia in attracting interest of the youth: case study of RRI Central Java

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The transformation strategy of radio Republik Indonesia in attracting interest of the youth: case study of RRI Central Java

This qualitative study, adopting a SWOT analysis methodology, critically examines Radio Republik Indonesia (RRI), focusing on its Central Java branch, as one of the regions that still hold closely to its culture and traditions - to transform strategically to engage the youth effectively. Identifying...

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Bibliographic Details
Main Authors:	Yuni Wulandari, Ade Wahyudin
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:	http://journalarticle.ukm.my/23943/ http://journalarticle.ukm.my/23943/1/komunikasi_5.pdf

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