The commodification of English language in Chinese tourism: a case study of the Palace Museum

QR Code

The commodification of English language in Chinese tourism: a case study of the Palace Museum

Based on an empirical case study in the Palace Museum in Beijing, China, this article sketches out the functional usefulness of the English language from an economic perspective, providing an empirical estimation of the economic values of English in the linguistic landscape of the Chinese tourism ma...

Full description

Bibliographic Details
Main Authors:	Xiao, Rong, Pang, Chaowei
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:	http://journalarticle.ukm.my/23875/ http://journalarticle.ukm.my/23875/1/TM%2011.pdf

Similar Items

Commodification of education in the era of globalization
by: Abdul Razak, Mohd. Abbas
Published: (2017)

Challenging the commodification of human rights: the case of the right to housing
by: Birchall, David
Published: (2021)

Transformation in the architectural identity of palaces
by: Nurul Alia Ahamad,, et al.
Published: (2019)

Istana Pahang: the Palace of Pahang
by: Ibrahim, Halim, et al.
Published: (2017)

Commodification of religious defamation case by BTP in Television Broadcasting Stations in Indonesia / Syaiful Halim
by: Syaiful, Halim
Published: (2018)

Identity, tradition and the city: Dichotomies and realities of creating an Urban language of the Malay palace
by: Raja Abdul Kadir, Tengku Anis Qarihah, et al.
Published: (2018)

Sex and the city: branding, gender and the commodification of sex consumption in contemporary retailing
by: Martin, Amber, et al.
Published: (2016)

Labour commodification in the employment heartland: Union responses to teachers' temporary work
by: McGrath-Champ, Susan, et al.
Published: (2021)

The language of house-museums from private to public: a case-study of Leighton House
by: Ozer, Hatice Sule
Published: (2025)

Technical study on conservation and restoration of Niavaran Palace’s embroidered Pateh
by: Barkeshli, Mandana, et al.
Published: (2014)

Fire safety in museum buildings: A case study of Perak Museum, Taiping, Malaysia
by: Salleh, Nurul Hamiruddin, et al.
Published: (2017)

Fire safety in museum buildings: a case study of Perak Museum, Taiping, Malaysia
by: Salleh, Nurul Hamiruddin, et al.
Published: (2016)

The adaptation of creativity in museum sector: a case study of Malacca Maritime Museum, Malaysia
by: Isa, Siti Salwa, et al.
Published: (2012)

Commodification and crime: a comparison of literary representations of New York and Shanghai since the 1980s
by: Cai, Jiaying
Published: (2012)

The Unfinished Museum: The Case of Pasargadae World Heritage Site Museum
by: Mozaffari, Ali, et al.
Published: (2011)

Mario's Pizza Palace a manual accounting practice set
by: Pabst, W., et al.
Published: (2015)

Commodification of knowledge in higher education: Where is the seat of Maqasid Al-Shari'ah and Islamisation?
by: Othman, Azam, et al.
Published: (2017)

Commodification and ‘the commons’: the politics of privatising public water in Greece and Portugal during the Eurozone Crisis
by: Bieler, Andreas, et al.
Published: (2017)

Jewish culture and history as an inspiration to design Jewish museums: a case study of Jewish Museum Berlin
by: Alosaimi, Faisal
Published: (2019)

The aesthetic tendencies of early modernity in South-East Asia: the hybrid language of aristocratic palaces of the early 1900s in Malaysia
by: Jahn Kassim, Puteri Shireen, et al.
Published: (2018)

Disclosing Islamic values and cultures via museums in tourism industry
by: Ahmad Yunus Mohd Noor,, et al.
Published: (2018)

Embodiment in the Museum - What is a Museum?
by: Harris, Jennifer
Published: (2015)

Commodification of Dieng Gimbal hair children in digital media: norman fairclough's critical discourse analysis
by: Mahmudi, Marwan, et al.
Published: (2020)

Sustainable education and sustainability in education: the reality in the era of internationalisation and commodification in education—is higher education different?
by: Alam, Gazi Mahabubul
Published: (2023)

Exploring digital platforms, cultural tourism and online learning of museums worldwide
by: Zulkifli, Amirul Hafiz, et al.
Published: (2020)

Tourism in digital era : the influence of digital marketing on the intention to visit museum
by: Jasmine Rahma Amalia,, et al.
Published: (2021)

The royals, the religion and the rituals; capturing of architectural narrative of a Malay royal palace
by: Rashid, Md. Mizanur, et al.
Published: (2013)

The importance of the heritage values of Al-Ukhaidhir palace, Karbala city, Iraq
by: Akram, Omar Khasro, et al.
Published: (2018)

Best practice in management persuasive communication of palace writer in the diplomatic letter
by: Noor Muhammad, Salmah Jan, et al.
Published: (2020)

A study on Sino-Arabic script and the impact of Chinese calligraphy on Arabic Sscript, case studies: the collection of the Islamic Arts Museum Malaysia
by: H. Zekrgoo, Amir
Published: (2012)

Self-access language learning in museums: a materials development project
by: Cooker, Lucy, et al.
Published: (2010)

A study of Diglossia: a survey of different English varieties used by UTAR English Language course student
by: Low, Joey Xiao Xuan
Published: (2011)

Localising and translating museums: a comparative investigation of museum websites
by: Li, Lu
Published: (2024)

Syarikat pemula pelajar UMPSA, Pastry Palace Story timba ilmu keusahawanan
by: Saharol Nizim, Salimin
Published: (2025)

Museum interaction experience, visitor satisfaction and behavior intentions: a case of national museum / Nurul Nadiah Basiran
by: Basiran, Nurul Nadiah
Published: (2013)

The English language needs of nurses in medical tourism in Malaysia / Aditya Karuthan
by: Karuthan, Aditya
Published: (2015)

Chinese, Japanese and Korean-inspired culinary words in the English language
by: Kiaer, Jieun, et al.
Published: (2021)

Proposed interior design of Asiatica Palace Morrocan Restaurant at Jalan Sultan Badlishah,05000 Alor Setar, Kedah for Asiatica Palace of Middle East Cuisine (M) Sdn. Bhd / Nurul Asyikin Kamarudin
by: Kamarudin, Nurul Asyikin
Published: (2012)

Visual responses of visitors towards daylighting in museums: A case study of Malaysia
by: Ahmad, Noraini, et al.
Published: (2017)

The representation of the indigenous peoples of Mexico in Diego Rivera's National Palace mural, (1929-1935)
by: Picot, Natasha Mathilde
Published: (2007)