Promoting medical tourism: a multimodal communicative framework in private hospitals from an intercultural perspective

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Promoting medical tourism: a multimodal communicative framework in private hospitals from an intercultural perspective

The medical tourism industry, seriously affected by the coronavirus disease of 2019 (COVID-19), must effectively communicate its online promotional messages to boost the sector. Given that the medical tourism sector is a global one, cultural diversity is also essential. Studies on cultural het...

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Bibliographic Details
Main Authors:	Wan Fatimah Solihah Wan Abdul Halim, Intan Safinaz Zainudin, Nor Fariza Mohd Nor, Badriyah Yusof
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:	http://journalarticle.ukm.my/23859/ http://journalarticle.ukm.my/23859/1/Gema%20Online_24_2_4.pdf

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