Low-income, yet highly literate? the future towards developing a ‘super smart society’

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Low-income, yet highly literate? the future towards developing a ‘super smart society’

The low-income community is generally associated with a lower level of education, poor quality housing, unemployment, and financial debt. As digital technologies become increasingly integrated into society, this study aims to re-examine the understanding of advertising literacy within low-income com...

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Bibliographic Details
Main Authors:	Mohd Nor Shahizan Ali, Neesa Ameera Mohamed Salim, Petrus Ana Andung, Felisianus Efrem Jelahut, Maria V.D. Pabha Swan
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:	http://journalarticle.ukm.my/23844/ http://journalarticle.ukm.my/23844/1/komunikasi_20.pdf

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