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Effects of e-CRM: experience-based marketing, digital communications on Garuda Indonesia Airlines, brand trust, and repurchase intention

The research studied the effects of electronic customer relationship management (e-CRM), digital communications, and experience-based marketing on brand trust and repurchase intention in Garuda Indonesia Airlines, the National Flag Carrier of Indonesia. The primary data was collected through an onli...

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Bibliographic Details
Main Authors:	Widarto Rachbini, Diana Anggraeni, Ahmad Badari Burhan, Harimurti Wulandjani, Emi Rahmawati
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:	http://journalarticle.ukm.my/23832/ http://journalarticle.ukm.my/23832/7/komunikasi_8.pdf

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