An Investigation on the extent of usage and challenges faced by tourism SMEs concerning e-marketing: empowering co-creation of value

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An Investigation on the extent of usage and challenges faced by tourism SMEs concerning e-marketing: empowering co-creation of value

Due to advancements in technology and digital connectivity, travel patterns have changed. Technological developments have increased the amount of information and inspiration available to consumers, and big data analytics allows for the creation of innovative insights. When it comes to implementing c...

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Bibliographic Details
Main Authors:	Mgoduka, Siyasanga, Kaseeram, Irrshad, Heeralal, Shalen
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:	http://journalarticle.ukm.my/23784/ http://journalarticle.ukm.my/23784/1/469-481%2074714-246006-1-PB.pdf

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