A comparative study on eid advertisement video through corporate Youtube channels and audience engagement in Malaysia

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A comparative study on eid advertisement video through corporate Youtube channels and audience engagement in Malaysia

This study explores the trend of Eid-related video advertisements in Malaysia on online streaming platforms like YouTube, as focusing on major corporate channels such as Petronas, TNB, Malaysia Airlines, and Telekom Malaysia. Thus, the aim of the study is to explore the trend of Eid advertisements a...

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Bibliographic Details
Main Authors:	Shazleen Mohamed, Wardatul Hayat Adnan, Ahmad Syazwan Syuwari Nordin, Mohd Fadly Khamis
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:	http://journalarticle.ukm.my/23727/ http://journalarticle.ukm.my/23727/1/32-42%2068661-245724-2-PB.pdf

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