Tour leader’s service attributes towards customer retention

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Tour leader’s service attributes towards customer retention

This study aims to identify the level of tour leaders’ service attributes towards customer retention. It also examines the most influence factors of tour leaders’ service attributes towards customer retention. The factors that affect customer retention was also investigated. The primary data were c...

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Bibliographic Details
Main Authors:	Aishah Mohd Nor, Noranira Maamin, Anies Faziehan Zakaria
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:	http://journalarticle.ukm.my/23672/ http://journalarticle.ukm.my/23672/1/kejut_11.pdf

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