A Critical review of women’s consumption and empowerment in China

As Chinese women become more educated and participate in the labor force, they earn more money independently. At the same time, thanks to China's one-child policy, women have gained more intergenerational wealth. The economic foundation allowed Chinese women to play bigger power in the consumer...

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Main Authors: Wang, Simei, Kim Ling, Geraldine Chan, Azlina Abdullah
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2024
Online Access:http://journalarticle.ukm.my/23544/
http://journalarticle.ukm.my/23544/1/516_525_714292360362PB.pdf
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author Wang, Simei
Kim Ling, Geraldine Chan
Azlina Abdullah,
author_facet Wang, Simei
Kim Ling, Geraldine Chan
Azlina Abdullah,
author_sort Wang, Simei
building UKM Institutional Repository
collection Online Access
description As Chinese women become more educated and participate in the labor force, they earn more money independently. At the same time, thanks to China's one-child policy, women have gained more intergenerational wealth. The economic foundation allowed Chinese women to play bigger power in the consumer market, and a phenomenon called "Her Economy" since 2007. The improvement of discourse power and economic empowerment of Chinese women in the consumer market rendered them better achieve self-empowerment. However, female behavior is also shaped by society, and female consumption is more likely to be influenced by consumer culture and become the background board of consumer society, and women find it difficult to achieve real empowerment through consumption. Although the existing literature has explored this issue, the research field has not been extended to Chinese female consumers, and the theoretical perspective of empowerment is lacking. Thus, this paper reviews women’s consumption and empowerment in China from a critical perspective.
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spelling oai:generic.eprints.org:235442024-05-13T06:47:53Z http://journalarticle.ukm.my/23544/ A Critical review of women’s consumption and empowerment in China Wang, Simei Kim Ling, Geraldine Chan Azlina Abdullah, As Chinese women become more educated and participate in the labor force, they earn more money independently. At the same time, thanks to China's one-child policy, women have gained more intergenerational wealth. The economic foundation allowed Chinese women to play bigger power in the consumer market, and a phenomenon called "Her Economy" since 2007. The improvement of discourse power and economic empowerment of Chinese women in the consumer market rendered them better achieve self-empowerment. However, female behavior is also shaped by society, and female consumption is more likely to be influenced by consumer culture and become the background board of consumer society, and women find it difficult to achieve real empowerment through consumption. Although the existing literature has explored this issue, the research field has not been extended to Chinese female consumers, and the theoretical perspective of empowerment is lacking. Thus, this paper reviews women’s consumption and empowerment in China from a critical perspective. Penerbit Universiti Kebangsaan Malaysia 2024-01 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/23544/1/516_525_714292360362PB.pdf Wang, Simei and Kim Ling, Geraldine Chan and Azlina Abdullah, (2024) A Critical review of women’s consumption and empowerment in China. e-Bangi Journal of Social Sciences and Humanities, 21 (1). pp. 516-525. ISSN 1823-884x https://ejournal.ukm.my/ebangi/index
spellingShingle Wang, Simei
Kim Ling, Geraldine Chan
Azlina Abdullah,
A Critical review of women’s consumption and empowerment in China
title A Critical review of women’s consumption and empowerment in China
title_full A Critical review of women’s consumption and empowerment in China
title_fullStr A Critical review of women’s consumption and empowerment in China
title_full_unstemmed A Critical review of women’s consumption and empowerment in China
title_short A Critical review of women’s consumption and empowerment in China
title_sort critical review of women’s consumption and empowerment in china
url http://journalarticle.ukm.my/23544/
http://journalarticle.ukm.my/23544/
http://journalarticle.ukm.my/23544/1/516_525_714292360362PB.pdf