Factors influencing users’ satisfaction with online agricultural products in China’s first and second-tier cities under the epidemic
The Covid-19 crisis brought with it significant changes to human lives including changes to behaviour. Particularly, the Coronavirus lockdowns and other restrictions contributed to the rise of online shopping for agricultural products in China’s first and second-tier cities. The core aim of the inve...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2024
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| Online Access: | http://journalarticle.ukm.my/23507/ http://journalarticle.ukm.my/23507/1/254_264_689162359122PB.pdf |
| _version_ | 1848815865478250496 |
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| author | Wu, Xingyuan Aida Idris, Nur Jannah Bukhari, |
| author_facet | Wu, Xingyuan Aida Idris, Nur Jannah Bukhari, |
| author_sort | Wu, Xingyuan |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | The Covid-19 crisis brought with it significant changes to human lives including changes to behaviour. Particularly, the Coronavirus lockdowns and other restrictions contributed to the rise of online shopping for agricultural products in China’s first and second-tier cities. The core aim of the investigation is to evaluate the factors that influence the satisfaction of users with online agricultural products in first and second-tier cities in China during the pandemic. The research methodology is qualitative and relies on interpretivism to examine the experiences regarding the satisfaction of users with online agricultural products in first and second- tier cities in China during the crisis. An inductive approach is applied and the specific data collection instrument in this research entails semi-structured interviews to facilitate a comprehensive inquiry and gain rich insights. Semi-structured interview sessions are conducted with 30 participants including Chinese shoppers who used online agricultural products between 2019 and 2022 just before the Covid-19 crisis or during the pandemic. The research findings indicate that optimism was found to be crucial to the increased consumption of online agricultural products and high quality emerged as the most influential factor behind users’ satisfaction with online agricultural products. However, online agricultural product sellers in China need to ensure excellence in their operations to succeed in the competitive online marketplace. Conclusively, this investigation achieved its overarching aim of evaluating the factors that influence the satisfaction of users with online agricultural products in first and second-tier cities in China during the pandemic. |
| first_indexed | 2025-11-15T00:56:46Z |
| format | Article |
| id | oai:generic.eprints.org:23507 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:56:46Z |
| publishDate | 2024 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:235072024-05-13T01:51:55Z http://journalarticle.ukm.my/23507/ Factors influencing users’ satisfaction with online agricultural products in China’s first and second-tier cities under the epidemic Wu, Xingyuan Aida Idris, Nur Jannah Bukhari, The Covid-19 crisis brought with it significant changes to human lives including changes to behaviour. Particularly, the Coronavirus lockdowns and other restrictions contributed to the rise of online shopping for agricultural products in China’s first and second-tier cities. The core aim of the investigation is to evaluate the factors that influence the satisfaction of users with online agricultural products in first and second-tier cities in China during the pandemic. The research methodology is qualitative and relies on interpretivism to examine the experiences regarding the satisfaction of users with online agricultural products in first and second- tier cities in China during the crisis. An inductive approach is applied and the specific data collection instrument in this research entails semi-structured interviews to facilitate a comprehensive inquiry and gain rich insights. Semi-structured interview sessions are conducted with 30 participants including Chinese shoppers who used online agricultural products between 2019 and 2022 just before the Covid-19 crisis or during the pandemic. The research findings indicate that optimism was found to be crucial to the increased consumption of online agricultural products and high quality emerged as the most influential factor behind users’ satisfaction with online agricultural products. However, online agricultural product sellers in China need to ensure excellence in their operations to succeed in the competitive online marketplace. Conclusively, this investigation achieved its overarching aim of evaluating the factors that influence the satisfaction of users with online agricultural products in first and second-tier cities in China during the pandemic. Penerbit Universiti Kebangsaan Malaysia 2024-01 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/23507/1/254_264_689162359122PB.pdf Wu, Xingyuan and Aida Idris, and Nur Jannah Bukhari, (2024) Factors influencing users’ satisfaction with online agricultural products in China’s first and second-tier cities under the epidemic. e-Bangi Journal of Social Sciences and Humanities, 21 (1). pp. 254-264. ISSN 1823-884x http://ejournal.ukm.my/ebangi/index |
| spellingShingle | Wu, Xingyuan Aida Idris, Nur Jannah Bukhari, Factors influencing users’ satisfaction with online agricultural products in China’s first and second-tier cities under the epidemic |
| title | Factors influencing users’ satisfaction with online agricultural products in China’s first and second-tier cities under the epidemic |
| title_full | Factors influencing users’ satisfaction with online agricultural products in China’s first and second-tier cities under the epidemic |
| title_fullStr | Factors influencing users’ satisfaction with online agricultural products in China’s first and second-tier cities under the epidemic |
| title_full_unstemmed | Factors influencing users’ satisfaction with online agricultural products in China’s first and second-tier cities under the epidemic |
| title_short | Factors influencing users’ satisfaction with online agricultural products in China’s first and second-tier cities under the epidemic |
| title_sort | factors influencing users’ satisfaction with online agricultural products in china’s first and second-tier cities under the epidemic |
| url | http://journalarticle.ukm.my/23507/ http://journalarticle.ukm.my/23507/ http://journalarticle.ukm.my/23507/1/254_264_689162359122PB.pdf |