Multi-criteria decision making for smartphone brand selection using Neutrosophic Soft Set
This study explores the use of Neutrosophic Soft Set (NSS) in selecting the best smartphone brand for consumers, as the market is flooded with numerous brands and criteria, making it challenging for consumers to choose a smartphone that aligns with their preferences and interests. NSS is a mathemati...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2023
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| Online Access: | http://journalarticle.ukm.my/23289/ http://journalarticle.ukm.my/23289/1/Paper2.pdf |
| _version_ | 1848815808086540288 |
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| author | Firdawati Mohamed, Nur Ain Sabrina Adi Sabri, Zakira Fadhlina Za’abar, Norarida Abd Rhani, Siti Nurul Fitriah Mohamad, |
| author_facet | Firdawati Mohamed, Nur Ain Sabrina Adi Sabri, Zakira Fadhlina Za’abar, Norarida Abd Rhani, Siti Nurul Fitriah Mohamad, |
| author_sort | Firdawati Mohamed, |
| building | UKM Institutional Repository |
| collection | Online Access |
| description | This study explores the use of Neutrosophic Soft Set (NSS) in selecting the best smartphone brand for consumers, as the market is flooded with numerous brands and criteria, making it challenging for consumers to choose a smartphone that aligns with their preferences and interests. NSS is a mathematical tool that is effective in resolving decision-making problems involving uncertainty and inconsistent data. The study's objective is to demonstrate that NSS successfully handles complex decision-making problems involving uncertainty and inconsistent data. The study's results indicate that NSS can effectively manage high levels of uncertainty in smartphone selection, making it a valuable tool for consumers faced with such decisions. The result obtained by NSS for the chosen criteria and alternative is then used in comparative analysis to assess the accuracy of the method. |
| first_indexed | 2025-11-15T00:55:51Z |
| format | Article |
| id | oai:generic.eprints.org:23289 |
| institution | Universiti Kebangasaan Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-15T00:55:51Z |
| publishDate | 2023 |
| publisher | Penerbit Universiti Kebangsaan Malaysia |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | oai:generic.eprints.org:232892024-04-03T03:57:32Z http://journalarticle.ukm.my/23289/ Multi-criteria decision making for smartphone brand selection using Neutrosophic Soft Set Firdawati Mohamed, Nur Ain Sabrina Adi Sabri, Zakira Fadhlina Za’abar, Norarida Abd Rhani, Siti Nurul Fitriah Mohamad, This study explores the use of Neutrosophic Soft Set (NSS) in selecting the best smartphone brand for consumers, as the market is flooded with numerous brands and criteria, making it challenging for consumers to choose a smartphone that aligns with their preferences and interests. NSS is a mathematical tool that is effective in resolving decision-making problems involving uncertainty and inconsistent data. The study's objective is to demonstrate that NSS successfully handles complex decision-making problems involving uncertainty and inconsistent data. The study's results indicate that NSS can effectively manage high levels of uncertainty in smartphone selection, making it a valuable tool for consumers faced with such decisions. The result obtained by NSS for the chosen criteria and alternative is then used in comparative analysis to assess the accuracy of the method. Penerbit Universiti Kebangsaan Malaysia 2023-11 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/23289/1/Paper2.pdf Firdawati Mohamed, and Nur Ain Sabrina Adi Sabri, and Zakira Fadhlina Za’abar, and Norarida Abd Rhani, and Siti Nurul Fitriah Mohamad, (2023) Multi-criteria decision making for smartphone brand selection using Neutrosophic Soft Set. Journal of Quality Measurement and Analysis, 19 (3). pp. 15-24. ISSN 1823-5670 http://www.ukm.my/jqma |
| spellingShingle | Firdawati Mohamed, Nur Ain Sabrina Adi Sabri, Zakira Fadhlina Za’abar, Norarida Abd Rhani, Siti Nurul Fitriah Mohamad, Multi-criteria decision making for smartphone brand selection using Neutrosophic Soft Set |
| title | Multi-criteria decision making for smartphone brand selection using Neutrosophic Soft Set |
| title_full | Multi-criteria decision making for smartphone brand selection using Neutrosophic Soft Set |
| title_fullStr | Multi-criteria decision making for smartphone brand selection using Neutrosophic Soft Set |
| title_full_unstemmed | Multi-criteria decision making for smartphone brand selection using Neutrosophic Soft Set |
| title_short | Multi-criteria decision making for smartphone brand selection using Neutrosophic Soft Set |
| title_sort | multi-criteria decision making for smartphone brand selection using neutrosophic soft set |
| url | http://journalarticle.ukm.my/23289/ http://journalarticle.ukm.my/23289/ http://journalarticle.ukm.my/23289/1/Paper2.pdf |