Selling English: advertising as a phonopragmatic medium for teaching intonation use

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Selling English: advertising as a phonopragmatic medium for teaching intonation use

Advertising is among the most dynamic engines of language innovation, a “living” laboratory of catch-phrases and slang that give insight into modern social attitudes and developments. This study argues that advertising is an underappreciated resource for effective teaching of suprasegmental characte...

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Bibliographic Details
Main Author:	Demina, Malvina A.
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:	http://journalarticle.ukm.my/23209/ http://journalarticle.ukm.my/23209/1/TD%2011.pdf

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