The mediating role of parasocial interaction in the relationship between loneliness and netflix binge-watching tendencies: a case study of Malaysian university students during the COVID-19 pandemic

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The mediating role of parasocial interaction in the relationship between loneliness and netflix binge-watching tendencies: a case study of Malaysian university students during the COVID-19 pandemic

Streaming services such as Netflix are already penetrating the mainstream market in Malaysia. Netflix offers a wide range of binge-worthy content to young adults, such as K-dramas, anime, thrillers, rom-coms, sitcoms, or reality television shows. As a newer form of media engagement, media researcher...

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Bibliographic Details
Main Authors:	Tengku Siti Aisha Tengku Mohd Azzman Shariffadeen, Aini Maznina A. Manaf, Tak, Jie Chan
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:	http://journalarticle.ukm.my/23185/ http://journalarticle.ukm.my/23185/1/komunikasi_29.pdf

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