Visual Syntax: how visual and verbal approach promote social unity through thematic television commercials

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Visual Syntax: how visual and verbal approach promote social unity through thematic television commercials

Commercials on television, in particular, have a significant impact on nation-building in addition to promoting products and services. Ads need to express ideas that extend beyond the bounds of the ads themselves, therefore they need captivating tales, unique ways of communicating with customers, an...

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Bibliographic Details
Main Authors:	Khairulwafi Mamat, Shahrunizam Sulaiman, Hashima Mohaini Mohamad, Safrina Muhamad Azmi, Muhammad Nur Firdaus Nasir
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:	http://journalarticle.ukm.my/23177/ http://journalarticle.ukm.my/23177/1/komunikasi_21.pdf

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