Dissemination of traditional chinese culture: a comparative analysis of Yunting and Ximalaya FM

Traditional Chinese culture has gradually become a trend in national mainstream media especially on new media platforms. Based on the Chinese mainstream media Yunting and the commercial audio platform Ximalaya FM, a comparative content analysis was conducted on the top 10 “humanities and history” ch...

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Bibliographic Details
Main Authors: Yunyao, Li, Hasrul Hashim
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:http://journalarticle.ukm.my/23175/
http://journalarticle.ukm.my/23175/1/komunikasi_19.pdf

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