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Voluntary corporate disclosures and tangible brand elements in financial advertisements for consumer buy-in: a study on Malaysian unit trusts

This study aims to explore the appeal of voluntary corporate disclosures in advertisements for unit trust schemes (UTS). Purposive sampling was used to recruit 25 Malaysian working adults aged between 20 to 70 years old as respondents. In-depth interviews were conducted via Zoom for an average durat...

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Bibliographic Details
Main Authors:	Thanaseelen Rajasakran, Thinavan Periyayya, Santhidran Sinnappan, Sharon Wilson
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:	http://journalarticle.ukm.my/23159/ http://journalarticle.ukm.my/23159/1/komunikasi_5.pdf

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