An Exploratory of sentiment analysis on e-commerce business platform: Shopee Malaysia

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An Exploratory of sentiment analysis on e-commerce business platform: Shopee Malaysia

The social media landscape creates opportunities for businesses to gain insights into public opinions about the brand, products and services issues discussed online. This research focuses on analysing public opinion on Twitter (currently rebranding to ‘X’) using Nvivo software. A qualitative techniq...

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Bibliographic Details
Main Authors:	Nor Hasliza Md. Saad, Zulnaidi Yaacob, Lee, Pei Sin
Format:	Article
Language:	English
Published:	Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:	http://journalarticle.ukm.my/23157/ http://journalarticle.ukm.my/23157/1/komunikasi_4.pdf

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